White Paper
Guide to E-commerce Customer Experience
A brave new world
From the advert that first piqued their interest, to the initial website visit, on to purchase, and all the way through to post-purchase – every stage of the customer journey contributes to their overall experience. When customers interact with companies, they don’t see them in terms of departmental silos. They see them as a coherent whole
A company’s customer experience is therefore created from a holistic perception of all the services it provides. The way customers research, think about, and carry out their purchases, have all changed forever. With so many options available at their fingertips 24/7, customers find themselves firmly in the driving seat of their brand relationships. If companies want to build loyal customer bases, then they need to deliver quality customer experience. Modern CEOs are aware of this fact, with 39 percent saying customer experience is the most effective method of creating a competitive advantage — the most common answer in the study
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This guide is sponsored by Acquire.